Named one of the top 20 best small cities to live in, Eau Claire is known for its educational system including the University of Wisconsin-Eau Claire, and health and technology business base. Baseball great Hank Aaron played his first professional season in Carson Park, a favorite recreation area in the center of the city. Neighboring Chippewa Falls is home to world-famous Leinenkugel’s Beer, giving the area a delicious beer to call its own. Eau Claire residents know how to work hard, and play even harder, with many wilderness areas for hiking, trails for biking, lakes for fishing, and ponds for skating. And in this community, the stations of Mid-West Family Broadcasting have been “a part of the family” for many decades.
WAXX 104.5 booms 100,000 watts to listeners in over 33 counties throughout western and central Wisconsin. The country music leader for over 30 years and winner of many national awards, WAXX features today’s country superstars like Kenny Chesney, Keith Urban, Taylor Swift, Sugarland, Carrie Underwood, Jason Aldean and Brad Paisley along with Hall of Fame Farm Director Bob Bosold, WBA 2012 Best Morning Show hosts Alex and Cora, Terry West, Phil Tripper and Lia Knight. Live and local WAXX is listeners’ primary source for weather alerts, news, traffic and school closing information as well as the market leader for events and contests. Download WAXX Station Profile
Hot AC I-94 WIAL has been a consistent ratings leader with Women 25 to 54 for over 30 years. A favorite with families and at-work listeners, live and local I-94 plays a variety of artists like Katy Perry, Train, Adele, Bruno Mars, P!nk, Maroon 5, Lady Gaga, fun. and Kelly Clarkson. I-94 also reaches educated, active adults through the I-Points web rewards program, Facebook and the I-94 mobile texting club. Download WIAL Station Profile
92.9 The X WECL is THE rock station of the Chippewa Valley targeting Men ages 18 to 49. The X plays real rock with plenty of Ozzy, Metallica, Nirvana, Stone Temple Pilots, Guns N’ Roses, 3 Days Grace, Soundgarden and more. Live and local, The X is more intertwined with Rock Fest – a nationally-known concert event – than any other station. Download WECL Station Profile
BOB FM 99.9 WDRK is this area’s classic hits station and does well with men and women 25 to 54. Chippewa Valley area listeners turn their knob to BOB to hear the greatest hits of the late-’60s through the ’80s. BOB’s listeners are generally middle-aged adults, likely to have kids, from middle-class families, and overall love to be surprised on a daily basis when it comes to the music BOB plays. When listeners need variety without all the nonsense, they come to BOB-FM! Download WDRK Station Profile
790 WAYY is the Chippewa Valley’s Sports and Information Station. This area’s only live and local morning talk show, “790 Today,” also features local news, weather, sports, farm news, business news and more with John Murphy, Bob Bosold, Dan Lea, Luc Anthony, Dan Kasper and a roster of contributing co-hosts. Wisconsin Sports Authority Bill Michaels takes local calls from 10am to 2pm. Then, Jim Rome, Doug Gottlieb and other CBS Sports Radio personalities cover the rest of the day and all weekend. The Chippewa Valley’s largest radio news team keeps listeners up to date on Chippewa Valley stories and severe weather situations. Download WAYY Station Profile
ESPN 1150 WEAQ is the Chippewa Valley’s home for ESPN’s award-winning Sports Talk programming. Featuring Mike & Mike in the Morning, The Colin Cowherd Show, SVP & Rusillo and more, sports talk fans come to ESPN 1150 first to catch up on the latest breaking news and talk in the sports world. ESPN 1150 is a male-dominated listener format, with listeners coming from a variety of different backgrounds and income levels. Download WEAQ Station Profile