Eau Claire, WI

Named one of the top 20 best small cities to live in, Eau Claire is known for its educational system including the University of Wisconsin-Eau Claire, and health and technology business base.  Baseball great Hank Aaron played his first professional season in Carson Park, a favorite recreation area in the center of the city.  Neighboring Chippewa Falls is home to world-famous Leinenkugel’s Beer, giving the area a delicious beer to call its own.  Eau Claire residents know how to work hard, and play even harder, with many wilderness areas for hiking, trails for biking, lakes for fishing, and ponds for skating.  And in this community, the stations of Mid-West Family Broadcasting have been “a part of the family” for many decades.

20 in a Row WAXX 104.5

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WAXX 104.5 booms 100,000 watts to listeners in over 33 counties throughout western and central Wisconsin.  The country music leader for over 50 years and winner of many national awards, WAXX features today’s country superstars like Miranda Lambert, Blake Shelton, Jason Aldean, Eric Church, Florida Georgia Line, Luke Bryan and Lady Antebellum, along with Hall of Fame Farm Director Bob Bosold, WBA 2012 and 2014 Best Morning Show hosts Alex and Cora, Terry West and Phil Tripper.  Live and local WAXX is listeners’ primary source for weather alerts, news, traffic and school closing information as well as the market leader for events and contests.  Download WAXX Station Profile


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Hot AC I-94 WIAL has been a consistent ratings leader with Women 25 to 54 for over 30 years.  A favorite with families and at-work listeners, live and local I-94 plays a variety of artists like Katy Perry, Train, Adele, Bruno Mars, P!nk, Maroon 5, Lady Gaga, fun. and Kelly Clarkson.  I-94 also reaches educated, active adults through the I-Points web rewards program, Facebook and the I-94 mobile texting club.  Download WIAL Station Profile

92.9 The X WECL

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92.9 The X WECL is THE rock station of the Chippewa Valley targeting Men ages 18 to 49.  The X plays real rock with plenty of Ozzy, Metallica, Nirvana, Volbeat, Guns N’ Roses, Linkin Park, AC/DC, Foo Fighters and more.  Live and local, The X is more intertwined with Rock Fest – a nationally-known concert event – than any other station.  Download WECL Station Profile


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99.9 WDRK is this area’s classic hits station and does well with men and women 25 to 54.  Chippewa Valley area listeners turn their knob to 99.9 to hear the greatest hits of the late-’60s through the ’80s.  The listeners of 99.9 are generally middle-aged adults, likely to have kids, from middle-class families, and overall love to be surprised on a daily basis when it comes to the music 99.9 plays. When listeners need variety without all the nonsense, they come to 99.9!  Download WDRK Station Profile


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790 WAYY is the Chippewa Valley’s Sports and Information Station.  This area’s only live and local morning talk show, “790 Today,” features local news, weather, sports, farm news, business news and more with John Murphy, Bob Bosold, Dan Lea, and contributing co-hosts Marty Green, Travis Buhler and Luc Anthony, who also co-hosts the local sports show “Luc & The Captain” with Dan Kasper.  Wisconsin Sports Authority Bill Michaels takes local calls from 10am to 2pm.  Then, Jim Rome, Doug Gottlieb and other CBS Sports Radio personalities cover the rest of the day and all weekend.  The Chippewa Valley’s largest radio news team keeps listeners up to date on Chippewa Valley stories and severe weather situations.   Download WAYY Station Profile

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Oldies 1150 honors the greatest Rock ‘n’ Roll music ever recorded with thousands of hits from the golden age of Top 40.  Some of the artists featured are Beach Boys, Beatles, Buddy Holly, Chuck Berry, Doobie Brothers, Drifters, Elvis, Four Seasons, Hollies, Lovin’ Spoonful, Monkees, Rick Nelson, Supremes and many more.  It’s the Greatest Songs Ever Made for active Adults 35 to 64.  Download WEAQ Station Profile