Mid-West Family Marketing is seeking an energetic self starter to fill the position of Digital Marketer, for our expanding digital division. This individual will help support all digital departments, (web, social, SEO, SEM, creative). The Digital Marketer would also be responsible to creating and supporting sales material, billings, etc; for the Mid-West Family sales team.
Based On Prior Experience
Madison – 53711
Education: 2 or 4year degree in marketing, marketing communications with an emphasis in online marketing theory, tools and tactics; or similar experience Interested applicants must have experience, training, or a sound knowledge of the listed tasks above. Mid-West family is looking for that certain individual that is eager to take on multiple tasks and assist when called upon. The ideal candidate is willing to change focus quickly and is accustom to working within a fast paced-ever changing department.
-Responsibilities include but not limited to:
-Support, plan and execute all web,SEO/SEM, marketing database, email, social media and display advertising campaigns
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Instrument conversion points and optimize user funnels
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Utilize strong analytical ability to evaluate end-to-end customer experience across -multiple channels and customer touch points
-Creation and support of sales presentation materials
-Support Project Manager with tasks, client needs and sales support
-Assist and improve digital department processes, materials, and training
-Exceptional written and oral skills
Mid-West Family Marketing is an equal opportunity employer and women and minorities are encouraged to apply.
Mid-West Family Marketing
730 Rayovac Dr.
Madison, WI 53711
NO PHONE CALLS PLEASE
Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER