The Radio Stations of Michigan’s Great Southwest
The Benton Harbor/St. Joseph/South Haven market is comprised of 4 counties in SW Michigan, situated in a triangle between Chicago, IL; South Bend, IN; and Grand Rapids, MI.
Population: Berrien County 160,000; Total market 250,000+ including Berrien, Van Buren and portions of Cass and Allegan counties.
Economy: National headquarters of Whirlpool Corporation. Auto parts plants, Tool & Die makers, light industry. Agriculture: fruits & vegetables Tourism: Chicago week-enders and regional summer destination
Jack Nicklaus ‘Golf Club at Harbor Shores’: Home of 2012 & 14 Senior PGA Tourney
“One of America’s Ten Best Family Beaches”: Silver Beach on Lake Michigan, St. Joseph (Parents Magazine)
“St. Joseph–Michigan’s Most Romantic City” (Detroit News)
“One of America’s Best Small Cities to Retire To” (Money Magazine)
The staff at Mid-West Family Broadcasting in Michigan’s Great Southwest looks forward to developing marketing solutions for your business, utilizing Local Radio, Digital-Interactive assets, and Event Marketing. We are the dominant marketing team in the region, with over 50 years of service to our customers. We pledge to listen to you, and analyze your situation and objectives—before we write a prescription. No ‘one size fits all’ solutions! Let us go to work for you, obtaining meaningful, measureable marketing results!
WSJM—The News & Talk of Michigan’s Great Southwest is Berrien County’s News/Talk/Sports Leader with an all-star personality driven line-up.
WSJM is Berrien County’s Sports Leader. Detroit Lions Football, Tiger Baseball, U of M Football and Basketball and Phil McDonald leading the most comprehensive high school football and basketball coverage anywhere.
WSJM’s heritage morning show, “Moody & Gifford”. Pat Moody and Jim Gifford have been entertaining and keeping Southwest Michigan informed for a combined 50+ years. Heavily active in the community, WSJM has been the proud recipient of the Crystal Award, the radio industry’s top community service award.
WSJM—The News & Talk of Michigan’s Great Southwest commits to the on-air element that will continue to set us apart and make us successful. Local content., with Brenda Layne “In The Spotlight”, a community service staple in Southwest Michigan that gives a voice to the people and organizations that serve and make a difference in our area.
WSJM—brings news from City Hall to the State Capitol, from economic development to traffic tie-ups on I-94, The WSJM News Team covers it all, bringing home several Michigan Association of Broadcaster’s Station of the Year Awards and numerous Associated Press Awards.
ROCK 107 WIRX …..plays a researched blend of the best of rock. For more than 20 years, audience research from several national firms has shown ROCK 107 WIRX consistently has the most listeners of all radio stations in all of Michigan’s Great Southwest, hands down!
PROMOTIONS…. are a huge part of the ROCK 107 tradition. The station features the ROCK 107 “Screamin Yellow Hummer” as the official station vehicle. A crowd pleaser anywhere it goes.
ON-AIR PROMOTIONS , such as Harleys for Hospice, WIRX-perience, Concert Ticket giveaways, and more.
ROCK 107 WIRX is a “Mainstream Rock” station, mixing the best classic rock with the best new rock, airing music from AC/DC, Led Zeppelin, Pink Floyd, Aerosmith, Motely Crue, Def Leppard, Metallica, and Nirvana.
WYTZ 97.5 Y-Country is the ‘20 In A Row’ station! 97.5 Y-Country IS country radio in Michigan’s Great Southwest
Delivering the most Country music to our listeners 24 hours a day 7 days a week. 97.5 Y-Country plays researched and tested music from today’s stars like Kenney Chesney, Rascal Flatts, Toby Keith, Tim & Faith, to legends like George Strait, Reba, Garth and more.
97.5 Y-Country boasts the second-longest running Morning show in the area. “Wild” Bill has been waking up area country fans for 12 years now! And 97.5 Y-Country is always there to help our Neighbors in need… from live broadcasts helping raise funds for apartment fire victims and restocking the pantry of the SMCAA with Stuff-A-Truck, to raising supplies for our troops overseas, and the annual St. Jude Radiothon every March helping to raise funds to help kids fight cancer…
97.5 Y-Country listeners are very loyal and are very involved in the station’s advertisers and community promotions and events.
Station Strengths include Country Heritage, Loyal Listeners, St. Jude Radiothon, Y-Country Summer Jam Concert, and Stuff-A-Truck.
SuperHits 103.7 COSY-FM is Southwest Michigan’s favorite SuperHits station
SuperHits 103.7 COSY-FM goes right to the heart of the Baby Boomer generation. The music is a specially blended mix of Rock, British Invasion, Motown and Pop songs by artists like:
The Rolling Stones 4 Seasons
Elvis The Beatles
The Eagles Elton John
Diana Ross/Supremes The Beach Boys
The Doobie Brothers Credence Clearwater
Billy Joel Temptations
Fleetwood Mac Mamas & the Papas
National and local news, sports and dependable forecasts from The Weather Channel are a very important ingredient for the COSY listener.
SuperHits 103.7 COSY-FM exclusive musical format appeals to listeners with more money than any other demographic group, controlling more than 70% of America’s wealth.
SuperHits 103.7 COSY-FM is the home of South Haven Rams Football and Basketball and Michigan State Football and Detroit Tigers Baseball & Detroit Lions Football. We’re also involved in Light up the Lake and Local Festivals.
98.3 The Coast is a Hot AC radio station, playing the best mix of artists to appeal to a female audience in Michigan’s Great Southwest. Covering the 80’s, 90’s and today’s newest music.
98.3 the Coast plays a great mix; in a typical hour you’ll hear :
80’s “Pop Rock” from artists like Aerosmith & Bon Jovi
- Pop Icons like Prince & Madonna
- 90’s acts like Alanis Morrisette, Dave Matthews Band & The Goo Goo Dolls
- The latest from John Mayer, Pink, Lady GaGa, Daughtry, Maroon5, Nikelback, Katy Perry
This wide variety of music also includes Smooth Jazz Top 20 countdown on Sunday Mornings, appealing to an upscale, affluent adult audience.
Station Strengths: In-Office Listening, Community Focused, Continuous Fund Raising/Coast Cares for Kids, Smooth Jazz at Sunset Concert – July
Morning Show Extra Features: Entertainment Wrap, Blue Star Highway Events Recap, Rachel Ray on the Radio & Talking with Michigan’s Great Southwest Community Interviews