Southwest Michigan

Mid-West Family Broadcasting in Michigan’s Great Southwest

The Benton Harbor/St. Joseph/South Haven market is comprised of 4 counties in SW Michigan, situated in a triangle between Chicago, IL; South Bend, IN;  and Grand Rapids, MI.

Population:  Berrien County 160,000;  Total market 250,000+ including Berrien, Van Buren and portions of Cass and Allegan counties.

Economy:   National headquarters of Whirlpool Corporation.   Auto parts plants, Tool & Die makers, light industry.   Agriculture:  fruits & vegetables    Tourism:   Chicago week-enders and regional summer destination

Jack Nicklaus ‘Golf Club at Harbor Shores’:  Home of Senior PGA Tournament through 2018.

“One of America’s Ten Best Family Beaches”:  Silver Beach on Lake Michigan, St. Joseph  (Parents Magazine)

“St. Joseph–Michigan’s Most Romantic City”  (Detroit News)

“One of America’s Best Small Cities to Retire To”   (Money Magazine)

The staff at Mid-West Family Broadcasting in Michigan’s Great Southwest  looks forward to developing marketing solutions for your business, utilizing Local Radio, Digital-Interactive assets, and Event Marketing.  We are the dominant marketing team in the region, with over 50 years of service to our customers.  We pledge to listen to you, and analyze your situation and objectives—before we write a prescription.  No ‘one size fits all’ solutions!    Let us go to work for you, obtaining meaningful, measureable marketing results!

Our Stations:



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For more, visit our Company Website at