Springfield, MO

Springfield, MO – Market 137

Mid-West Family Broadcasting is a full service marketing company in the Springfield Missouri Market. We have four FM radio stations in addition to offering other valuable marketing tools, such as Website design, Graphic design, SEO and Client Imaging.
We have a highly trained Sales staff that have achieved proven results for our Clients on both a short term event or a long term branding campaign. Our sales staff is continuously researching ideas & strategies, so we can keep our clients’ competitive in the ever changing business environment. For more information on Sales, click here
Mid-West Family Broadcasting is Springfield, Missouri’s LEADER in events!! Whether ALL our stations are involved like The OktoberFest Village with 12,000 of our closest friends, or on their own with the annual Q102 Lex & Terry Boob-A-Q, the 104.7 The Cave Bike Show or the 92.9 The Beat/105.1 BOB-FM Scrap-A-Palooza, Mid-West Family is ALWAYS putting the listener AND our clients first. Our events are top of mind awareness for our listeners and our fantastic business partners can engage those listeners along with us. For more information or to contact, click here.

Our Stations

KQRA Q102.1FM Springfield's Rock Station

Q102 DOMINATES the Modern Rock music format in Springfield with rock hits from the 90’s to now.  Breaking new artists like Five Finger Death Punch, Avenged Sevenfold, Volbeat, Halestorm and Shinedown! Q102’s mainstream flavor appeals to anyone between 18 & 49 years of age.

Wake up and laugh you’re a$$ off with the nationally syndicated Lex & Terry morning show from 5-10am weekdays as they discuss life, sports, music, sex, daily news & entertainment. Followed by Springfield’s favorite girl next door; Shadow & her sarcastic edge take the midday reigns at work with a music intensive set and turns things over to the hilarious content of Brock and the 5 O’clock Rage, All-Request hour. At night Lou Brutus of HardDrive XL interviews the biggest names in rock.  Q102 thrives on being a current, active & visible participant in the rock community.



KKLH-FM 104.7 The Cave

The Cave is a new name, with new focus and a new promise to our audience…more classic rock music, deeper album cuts and the inside stories about the music and the artists. No hype, no goofy contests, Just “Pure Classic Rock” and lots of it from Pink Floyd, Led Zeppelin, Eric Clapton, Aerosmith, Eagles, Fleetwood Mac … and NOT the same overplayed 200 songs … after-all, Missourians know that nothing goes deeper than a cave …104.7 is “THE CAVE” Target audience for The Cave is adults 35-54



Turn Your Knob to BOB!! 105.1 BOB FM plays Real Country Variety. Instead of hearing the same 15 songs over and over and over, BOB playlist of music puts together an outstanding lineup from Garth Brooks to today’s newer country stars (like the Zac Brown Band and Jason Aldean). When you need a true “country fix” 105.1 BOB FM is there for you.


KOSP-FM 92.9 The Beat

Springfield’s Hottest Hits. Brand New approach to delivering modern pop music 25-44 yr old females want to hear. Even though many are business professionals, managing the family is a large part of her life. She is ultimately the decision maker. 92.9 The Beat features the biggest and hottest hits! Artists on 92.9 The Beat sell out stadiums across the globe and top the Pop charts every single day! Every time you turn on the beat Adele, Rihanna, Katy Perry, Bruno Mars, The Black Eyed Peas, Maroon 5 and other pop stars will always be heard.