Springfield, MO

Springfield, MO – Market 137

Mid-West Family Broadcasting is a full service marketing company in the Springfield Missouri Market. We have four FM radio stations in addition to offering other valuable marketing tools, such as Website design, Graphic design, SEO and Client Imaging. We have a highly trained Sales staff that have achieved proven results for our Clients on both a short term event or a long term branding campaign. Our sales staff is continuously researching ideas & strategies, so we can keep our clients’ competitive in the ever changing business environment. For more information on Sales, click here

Mid-West Family Broadcasting is Springfield, Missouri’s LEADER in events!!
Whether ALL our stations are involved like OktoberFest Village with 12,000 of our closest friends, or other events like the 104.7 The Cave Bike Show, Mid-West Family is ALWAYS putting the listener AND our clients first. Our events create top of mind awareness for our listeners and our fantastic business partners.

Our Stations

KQRA Q102.1FM Springfield's Rock Station

Persons 21-49

Q102 is Springfield’s Rock Station.  Music and positioning of the station is centered on the young professional in the market with Mainstream Modern Rock from today’s hottest artists.  Great Rock hits of the 90’s like Metallica, Nirvana, The Red Hot Chili Peppers and Alice In Chains to the mega hits of today from artists such as Shinedown, Godsmack, The Foo Fighters, Linkin Park & Seether.  Q102 is known for it’s part in breaking new artists in the format!



KKLH-FM 104.7 The Cave

Persons 35-54

Our audience remembers playing every song on their albums in their younger years. Today, they crave those “Deep Cuts”! Over eight years ago, The Cave began answering to that call and has kept feeding that craving with a radio station with rich heritage as a 70’s-based Classic Rock station. We’ve done our research.  Listeners in the fragmented Springfield rock market demand more music in the morning, more variety, deeper album cuts and songs…and most importantly, a morning show that originates in the market rather than piped in from somewhere else. Therefore, more music, deeper album cuts with stories about the music and artists have created a long standing, loyal audience to the Rock their grew up with. No Hype. No goofy contests. Just “Pure Classic Rock”.




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Persons 35-54

There’s always a great song playing on the station with the most music in the Ozarks, 105.1 The Bull.  105.1 the Bull features the absolute best country music from the 90s to today…if you know it, we’ll be playing it!  As the area’s premier locally-owned country radio station, 105.1 The Bull feels it’s our duty to stay focused on local happenings and events, local charities and opportunities to help, and of course the great local people here in the heart of this great country! While other country stations battle for the current/recurrent music position, 105.1 the Bull focuses on the rich variety of country music from the 90s to now…from Garth Brooks to today!  Whether you like the greats like Alan Jackson, Tim McGraw, Reba McEntire, and Shania Twain or the new greats like Brad Paisley, Little Big Town, Carrie Underwood and Miranda Lambert, 105.1 the Bull is sure to please you.  You won’t hear the same song 10 times a day on 105.1 the Bull, but just a great mix of all the hits you love!



KOSP-FM 92.9 The Beat

Women 18-49

92.9 The BEAT is Springfield’s hottest radio station! Delivering the newest hit songs with a few throwback favorites making The Beat the radio station listeners 18-49 want to hear and want to SHARE! The Beat boasts a fun & high energy group of personalities that everyone is listening to at work, in the car, while working out, cleaning the house & even with the family